Client Stories

Winter 2026

Beleza 3 LLC: Supporting a Legacy in Natural Hair Care

Beleza 3 LLC: Supporting a Legacy in Natural Hair Care

Overview

Stokes Lawrence supports Beleza 3 LLC’s growing portfolio of natural and textured hair brands with creative, strategic trademark guidance, building on a 30-year partnership that began with industry leader Cyrus Jackson and now continues with his daughter, Turkesha McIvy. 

Beleza 3 LLC, led by second-generation entrepreneur Turkesha McIvy, builds innovative natural and textured hair care brands, including NAPPY STYLES, HONDURAN MIRACLE CRECER, and FERMON. The company continues the legacy of Turkesha’s father, Cyrus Jackson, a pioneer in ethnic and natural haircare whose products reached markets across the U.S., U.K., Africa, and the Caribbean. Driven by authenticity and creativity, Beleza 3 is dedicated to celebrating natural hair and empowering entrepreneurs in the beauty industry. 

Beleza 3 LLC, led by second-generation entrepreneur Turkesha McIvy, builds innovative natural and textured hair care brands, including NAPPY STYLES, HONDURAN MIRACLE CRECER, and FERMON. The company continues the legacy of Turkesha’s father, Cyrus Jackson, a pioneer in ethnic and natural haircare whose products reached markets across the U.S., U.K., Africa, and the Caribbean. Driven by authenticity and creativity, Beleza 3 is dedicated to celebrating natural hair and empowering entrepreneurs in the beauty industry. 

The ethnic and natural hair care markets are fast-moving, trend-sensitive, and deeply brand-driven. Beleza 3 needed strategic trademark guidance that could protect legacy brands while clearing the path for new products, international distribution, and culturally nuanced trademarks. The landscape also includes crowded trademark registers for such luxury brands, customers demanding high-quality hair & beauty products, and aggressive competition in the beauty industry—making creative, proactive IP solutions essential. 

Building on decades of work with Cyrus Jackson and Professional Products Unlimited and their well-known AFRICAN NATURAL and JAMAICAN MANGO & LIME brands, our team continues to partner closely with Beleza 3 from concept to launch. We provide trademark clearance, U.S. and international registration, enforcement, and brand-architecture strategy tailored to the textured-hair & beauty industry. Our creative, solutions-oriented approach helps the company navigate crowded trademark classes, maintain global brand consistency, and avoid pitfalls common in the ethnic hair care space.

We are proud to support a multi-generational legacy of innovation in natural hair care and black entrepreneurs. Through early-stage brand counseling, protection of emerging products, and stewardship of long-standing marks, we help Beleza 3 continue to grow its portfolio with confidence. Our long relationship—spanning more than 30 years—reflects the trust our clients place in Stokes Lawrence to creatively protect what makes their brands distinctive, culturally meaningful, and competitive in a dynamic global market.