Stokes Lawrence partners with the family behind Pier 57 attractions, including The Seattle Great Wheel, to guide trademark strategy for their creative, ever-expanding entertainment ventures, from iconic destinations like Miner’s Landing to new innovations like SASQUATCH MOUNTAIN.
For two generations, the Griffith family has shaped Seattle’s waterfront on Pier 57, offering beloved attractions such as The Seattle Great Wheel, Wings Over Washington, Miner’s Landing, Salish Sea Tours, and The Crab Pot. Their commitment to innovation and uniquely Seattle experiences continues today with new ventures like BIGFOOT ON SASQUATCH MOUNTAIN, a Pacific Northwest-themed virtual reality adventure, and long-time favorites like SHUCKY MUCKERS.
With a growing portfolio of attractions, restaurants, and immersive experiences, the Griffith family needed a strategic trademark partner to protect high-visibility marks while also clearing the path for new creative concepts—often before they were publicly announced. The Pier owners’ rapid innovations required nimble, forward-thinking IP guidance.
Our trademark team collaborates closely with the client from the earliest stages of brand development. We evaluate potential marks, conduct clearance searches, navigate the USPTO process, and build protection strategies tailored to each attraction, restaurant, or beverage. Our creative, solutions-driven approach supports everything from legacy brands like THE FISHERMAN’S RESTAURANT to emerging concepts such as SASQUATCH MOUNTAIN.
Through proactive counsel and deep familiarity with their business, we help the Pier 57 family safeguard both established icons and new ventures. The result is a cohesive, protected brand ecosystem that allows them to continue imagining what’s next for Seattle’s waterfront. Our ongoing partnership ensures they can continue to innovate, expand, and delight visitors, young and old, for generations to come. We are proud to support such an iconic collection of Seattle experiences and to help safeguard the brands that define the city’s waterfront.
Learn more about Pier 57 here.
