Apr. 30, 2025
There is a troubling trend in the fresh produce industry: third parties using variety names (denominations) interchangeably (and thus incorrectly) in their marketing, which has a potentially damaging impact on owners of related intellectual property. This article explains that trend and outlines some legal tools worth considering as breeders, growers, marketers, and other stakeholders brainstorm how best to protect their inventions and trademarks in the United States.
