Merchandising and The Controversial 'Secondary Source' Rule

May 21, 2018   Print PDF

Related Practice: Intellectual Property

Leslie Vander Griend hosted a Table Topic discussion on May 21, 2018 at the International Trademark Association Annual Meeting.

The topic "Merchandising and The Controversial 'Secondary Source' Rule" covered:

  • What Is Merchandising?
  • The Theoretical Role of Trademark Law in Merchandising Context
  • Trademark Infringement in the Merchandising Context
  • Secondary Source
  • Ornamental Use as a Defense to Trademark Infringement Claims in the Merchandising Realm
  • Madrid Protocol and Merchandising